A new gem in the hospitality landscape, Social on Outram is set to debut as a three-star boutique hotel at 261 Outram Road in mid-June 2025. This unique establishment will occupy a beautifully restored four-storey pre-war shophouse, reflecting both historical charm and modern comfort. With 26 thoughtfully designed guest rooms, the hotel aims to provide a welcoming atmosphere that caters to both leisure and business travelers alike.
The accommodation options at Social on Outram are diverse, featuring four distinct room types to meet various guest preferences. The smallest option is a 130 sq ft standard room equipped with a single bed, ideal for solo travelers seeking simplicity. For those desiring more space, a premier room measuring 193 sq ft with a queen bed offers added comfort and luxury. This range of room types allows the hotel to appeal to a wide demographic, accommodating everyone from budget-conscious visitors to those looking for a more upscale experience.
Social on Outram is designed with a community-driven ethos, encouraging interaction among guests. The property boasts an array of amenities that enhance the overall experience. A cozy lounge area invites guests to relax, read, or socialize, while a well-equipped gym allows for a quick workout. Practical facilities such as a coin-operated laundry and a shared pantry cater to the everyday needs of guests, promoting convenience and a sense of home away from home.
Pricing for this boutique hotel is set to be competitive, with promotional room rates starting between $160 to $180 per night. As the hotel officially opens its doors, prices are expected to rise to a range of $220 to $270 per night, reflecting the quality of the experience offered. This strategic pricing aims to attract a mix of budget travelers and those willing to invest in a more premium stay, making Social on Outram an appealing choice on the Outram hospitality scene.
As the first property under The Assembly Place’s new Social brand, Social on Outram represents a fresh direction for the company. The brand’s vision is to create comfortable, stylish accommodations that emphasize community engagement and local experiences.
This launch is not merely a singular effort; plans for future expansion are already in motion. A second location in Kuala Lumpur is anticipated to open in the third quarter of 2025, signifying the brand’s ambition to establish itself further in the Southeast Asian market.
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News Source: Edgeprop
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