Nestled at 261 Outram Road, Social on Outram is poised to redefine the boutique hotel experience when it opens in mid-June 2025. This new three-star establishment, housed within a four-storey pre-war shophouse, will feature 26 thoughtfully designed guest rooms. Each room type is tailored to meet the diverse needs of modern travelers, offering options ranging from a standard room with a single bed at 130 square feet to a more spacious premier room with a queen bed, measuring 193 square feet.
The hotel is not only focused on providing comfortable accommodations but also aims to create a vibrant community atmosphere. Emphasizing a community-driven concept, Social on Outram plans to host bi-weekly events for guests, fostering interaction and engagement among them. The fourth floor will serve as a common area designed specifically for socializing and co-working, making it an ideal space for young travelers and digital nomads seeking connectivity and collaboration. This innovative approach is anticipated to resonate well with its target demographic, who value both comfort and community.
Social on Outram will adopt a manpower-light operational model, streamlining operations while maintaining high standards of service. This operational strategy aligns with TAP’s expansion plan, which aims to manage a total of 10 properties by 2027. By focusing on efficiency and modern hospitality trends, the hotel seeks to provide an enriching experience for its guests without compromising on quality.
The hotel will offer competitive promotional room rates ranging from $160 to $180 per night during its initial launch phase. Following the opening, these rates are expected to increase to between $220 and $270, reflecting the added value and unique experience the boutique hotel promises to deliver. The careful pricing strategy aims to attract a steady influx of visitors eager to experience the unique charm and offerings of the hotel.
In addition to guest accommodations, Social on Outram will feature several amenities designed to enhance the overall guest experience. A lounge area provides a comfortable space for relaxation, while a gym allows guests to maintain their fitness routines during their stay. A shared pantry will also be available, encouraging guests to prepare light meals and snacks, thus promoting a sense of home away from home.
With the opening of Social on Outram, the hospitality landscape in the area is set to evolve, offering visitors an opportunity to immerse themselves in a unique blend of contemporary comfort and community spirit. As it prepares for its launch, Social on Outram is not just another hotel; it represents a shift towards a more connected and engaging travel experience, catering to the needs of a new generation of explorers.
This boutique hotel promises to be a refreshing addition to the vibrant tapestry of accommodations available in the region.
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News Source: Edgeprop
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